RYBA FOOD TRUCK
Role: Designer
Role: Designer
BRAND + Marketing + Mobile Experience
RYBA Food is a contemporary food truck serving fresh trout and seafood-inspired dishes. I developed its brand identity and digital experience to create a cohesive, recognizable presence that stands out in urban environments while conveying freshness, motion, and street-level energy.
The logo, a sushi-inspired roll shaped like a truck wheel, symbolizes movement and freshness. A bold red+white palette conveys energy and purity, making the brand immediately visible on the street. Simple line textures and geometric typography carry this identity across packaging, truck graphics, and social media. The campaign, “Get hooked... and taste the trout”, celebrates local humor and culture through a modern, approachable lens. It combines traditional ingredients with playful storytelling through a poster series that invites people to literally “get hooked.” The companion app extends the brand digitally, mirroring its clean, minimal aesthetic. Users can track the food truck, browse rotating menus, and earn rewards through a fishing-inspired loyalty feature. Circular visual elements echo the logo’s motion concept, creating continuity from screen to street.
Together, these elements established RYBA as a distinctive and memorable food brand, connecting design, technology, and local culture into a cohesive experience across platforms.
The logo, a sushi-inspired roll shaped like a truck wheel, symbolizes movement and freshness. A bold red+white palette conveys energy and purity, making the brand immediately visible on the street. Simple line textures and geometric typography carry this identity across packaging, truck graphics, and social media. The campaign, “Get hooked... and taste the trout”, celebrates local humor and culture through a modern, approachable lens. It combines traditional ingredients with playful storytelling through a poster series that invites people to literally “get hooked.” The companion app extends the brand digitally, mirroring its clean, minimal aesthetic. Users can track the food truck, browse rotating menus, and earn rewards through a fishing-inspired loyalty feature. Circular visual elements echo the logo’s motion concept, creating continuity from screen to street.
Together, these elements established RYBA as a distinctive and memorable food brand, connecting design, technology, and local culture into a cohesive experience across platforms.
